Experience

Content Strategist
November 2014–Present
Mightybytes, Inc.

  • Uncover business goals and user needs with goal-setting discovery sessions

  • Audit existing content against quantitative and qualitative data using tools such as Google Analytics, MozSEO, ScreamingFrog, etc.

  • Generate site architectures that meets client and user needs backed by user research

  • Lead content production process workshops to develop a plan for content creation

  • Create style guides to inform writing for web best practices

  • Train clients on chosen CMS provider

  • Oversee migration and QA efforts

  • Collaborate with design and development teams to deliver intuitive digital solutions in agile sprints

Independent Contractor
August 2016
Indiana University–Purdue University Columbus

  • Created site architecture

  • Migrated content to Cascade content management system

  • Completed project in under half the estimated time

Web Communications Specialist
June 2014–October 2014
Northwestern University Weinberg College of Arts and Sciences

  • Audited department websites for outdated content, pages

  • Built new site architecture in alignment with department goals while maintaining design standards of college-wide redesign

  • Migrated approved content to Cascade content management system

Skills

Running quantitative and qualitative content audits
Leading goal-setting discovery workshops
Creating research-based information architectures
Organizing content migration processes

Windows and Apple systems
Microsoft Office Suite
Adobe Creative Suite
Content Management Systems (Wordpress, Cascade)
HTML/CSS

Education

Bachelor of Science — Communication Studies, Psychology
Northwestern University 2009–2013